PR, digital and social

Would a PR service benefit your business? Do you have a world beating product and just need to get the message out there? Or maybe you feel your business should be publishing more content to make your mark in the fast-moving world of digital media and social feeds?

PR

A well-planned PR and communications programme helps to spread the word to a wider audience and ultimately helps to convert more sales – a business could be publishing company news, new product releases, customer success stories, technology articles and opinion pieces, and giving interviews for feature articles.

Now, with Twitter and LinkedIn in the PR mix, news can reach an even wider audience through digital channels as well as industry news sites.

Being a small, independent consultancy, I specialise in the areas of technology that I know well, where I have built up my own media contacts. These cover most areas of the globe. Usually I know what individual editors are looking for and how to approach them – so I can help clients to plan a lean but effective PR programme.

Every PR assignment is different. For each client, I aim to gain the maximum visibility that can be achieved with the resources available, and the effort focuses on the media that matter most for the client organisation.

For small projects I will just provide a quotation, but for longer assignments, the work is always set out in a detailed proposal with a fixed price. I don’t work on retainers, but regular clients will continue to be mentioned and see pieces published about their company and products, even when they don’t have any particular news to announce.

My recent PR and communications work has been largely with clients in areas of RF, wireless and electronics, also cameras and imaging. Specialising in these areas means I can be more effective as I’m following the industries can become familiar with the technical terms and standards they use.

It’s best not to spend too long in meetings and briefings – clients value the ability to talk an idea through on the phone and create a PR piece based on that conversation.

Please contact me to see my portfolio and client list:  info@technologypr.co.uk