Marketing – necessary evil?

Is marketing “a necessary evil” and an overhead? Some companies may feel this way if they have had a bad experience. I know that businesses need to be careful with their budgets! But whoever made this remark was clearly not getting their marketing right. Marketing should be the biggest...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers.  The content can be...