Copywriting / Content

I’m available to write articles, white papers, newsletters, blog posts and customer case studies for companies in technology sectors. These different forms of content are not just nice to have, they all play a role in a logical marketing process.

Digital Content

The content on your website works different ways. PR pieces and guest blogs can bring hits to your site from referring sites, while longer articles can help draw traffic – which is why so many companies publish regular blog posts.

Later in the sales process, case studies and thought leadership papers are tools to help close sales. They demonstrate your company’s expertise and show how other customers have benefited from your solutions.

Finally you can use a blog or e-newsletters to update existing customers on your products to enable repeat business and add-on sales.

Explains how digital marketing works with PR to promote your business
Digital content marketing matrix

Have you covered all these areas? If you have gaps, I can probably help – please contact me at info@technologypr.co.uk.

If you are revising your website, having an extra writer on your team might be just what you need to meet your go-live deadline!

Case Studies

Customer success stories or case studies are one of the most effective marketing tools you will find. They are the ideal way for IT and software companies to show their capabilities in the real world.

I work to your brief and deliver a draft a day or two later. All edits will be included in the price so you can be sure you will be happy with the final text.

For more ideas on how to use these valuable case studies, please see 10 ways to use a customer case study.

Please email info@technologypr.co.uk  to request samples of customer case studies from my portfolio.