Category: Technology

Marketing to engineers – not the same as consumer marketing?

Today’s engineers are a highly educated elite, often in software, electronics, aerospace and similar industries. Marketing people are generally trained in the techniques to promote fast-moving consumer goods (FMCG), using creative ideas, branding and bold propositions. Engineers can view this marketing with scepticism.  So, what makes good technical marketing?...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers.  The content can be...