Category: Leads Generation

Covid19 marketing where next?

After COVID19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are replacing the real-life ones.  Without doubt, the pandemic has changed marketing. I sense that some of this change is here to stay. B2B Marketing...

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget that are allocated to content marketing are growing. What is content marketing? Content marketing is a form of marketing where you aim to meet prospective customers by posting the content they are looking for on your...