Category: Marketing

Secret search ranking factors: EU tackles big search providers

The EU has published their “Guidelines on Ranking Transparency”, which seek to make search engines and online intermediation services fairer. They’ve also published a list of factors that might be important in ranking search results. This is an interesting development which I will follow, as I write a lot...

Low-cost leads generation

,Some of the smaller businesses I work with count their marketing budgets in hundreds of pounds not thousands. This article outlines three approaches my clients are using to generate sales leads with smaller budgets. Leads generation is always a high priority, especially at the moment during this difficult Covid...

Stretching 2021 marketing budgets

rketing budgets are usually planned for the year ahead in October. However, with the two great unknowns of Covid-19 and Brexit, we may need a different approach for 2021. Businesses that slowed spending in April may be moving ahead again, but they are taking more care of cash. Often...

PR and entering new markets

Entering new markets may soon be on the agenda. The response to COVID19 has transformed the business landscape for many companies, causing trading difficulties in their markets. In some cases this may be short term but in others it may prove to be long term, or a permanent change....

Covid19 marketing where next?

After COVID19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are replacing the real-life ones.  Without doubt, the pandemic has changed marketing. I sense that some of this change is here to stay. B2B Marketing...

Sustainability – Your customers care – what can marketers do?

The Climate Change movements are inspiring and their message is incredibly moving. There seems to be a real chance that people will finally start to take steps to slow down the heating of the planet. The latest headlines about our wildlife are serious. This article isn’t about governments. It...

PR and Digital Marketing

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing often overlap. You will probably know that PR stands for Public Relations. That name is quite strange. Most companies who care about PR simply see it as...

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...

Marketing – necessary evil?

Is marketing “a necessary evil” and an overhead? Some companies may feel this way if they have had a bad experience. I know that businesses need to be careful with their budgets! But whoever made this remark was clearly not getting their marketing right. Marketing should be the biggest...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers.  The content can be...