Category: Digital Marketing

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...

No retainer for PR services?

Why is a project fee replacing the traditional retainer for PR services? PR companies traditionally charged a retainer fee where clients paid to secure PR services as required.  The PR agency would be available to assist the client with work as it arose. If the PR work related to...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers.  The content can be...