Category: Content Strategy

How to brief a copywriter for your next B2B content project

If I am to deliver good content, I need to understand exactly what my client needs so that I can get the assignment right first time. When we work remotely we don’t visit clients’ offices and see their business first-hand, so a more informative briefing really makes a difference....

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people who focus closely on the best business opportunities, and less like the now...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget allocated to content marketing are growing. What is content marketing? With content marketing, you post information on your website that will answer the questions people are typing into their browsers.  The content can be...