Category: Blogging

How to brief a copywriter for your next B2B content project

If I am to deliver good content, I need to understand exactly what my client needs so that I can get the assignment right first time. When we work remotely we don’t visit clients’ offices and see their business first-hand, so a more informative briefing really makes a difference....

PR and Digital Marketing evolution

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However PR and Digital Marketing are both evolving and now they often overlap and complement each other. You will probably know that PR stands for Public Relations. The name is quite strange....