Category: Digital Marketing

Case studies – ten ways to use them

Case studies for marketing. Here’s a quick article to suggest ways to use those valuable customer stories. The first customer in a new market sector is an ideal candidate for a case study. Ideally your case study library will contain examples from every sector of your customer base. They can be anywhere from 200...

Covid19 marketing where next?

After COVID19 marketing may look different. Since the Pandemic began, my inbox has been full of webinar invites and notices about virtual events that are replacing the real-life ones.  Without doubt, the pandemic has changed marketing. I sense that some of this change is here to stay. B2B Marketing...

Ten Marketing Trends for 2020

What will be the new marketing trends for 2020? This is my suggestion. I wold love to know if you agree? 1. Content creation – I have made this number one on my list of marketing trends for 2020 because so many businesses are professionalising the creation of their...

PR and Digital Marketing

PR and digital marketing work well together. I call myself a PR consultant working with technology businesses. However the work overlaps with Digital Marketing. You will probably know that PR stands for Public Relations. That name is quite strange. In the field where I work, most companies who care...

Results-based PR

People like the idea of results-based PR as they like to be able to measure how it provides a return on investment. In the past, we used to measure PR coverage by a unit called AVE. AVE meant “advertising value equivalent”. We simply measured the size of the article...

B2B Marketing Post GDPR

With the GDPR research and compliance just about complete for my own business, I have been thinking how B2B marketing will progress in the post GDPR world. GDPR forces us to think more like sales people, who focus closely on the best opportunities, and less like the now old-style...

Content marketing for leads

Content marketing is high priority for technology businesses. This means that the resources and budget that are allocated to content marketing are growing. What is content marketing? Content marketing is a form of marketing where you aim to meet prospective customers by posting the content they are looking for on your...