Category: Covid-19

New normal and building business relationships

Researching “post pandemic” marketing, one theme stood out to me: building business relationships. Businesses have lost face-to-face meetings, events and selling. In the new normal we may not meet so much face-to-face.  As trading becomes increasingly digital and “frictionless”, how can marketing and PR help build strong business relationships?...

IT services marketing update for 2021

IT services marketing should have an interesting year ahead. Analysts agree that the global Pandemic has accelerated the adaption of cloud computing, and that this will continue into 2021. No one will be surprised, the Cloud enables remote and mobile working, and shifts spending from capital to revenue. Although...

Low-cost leads generation

Some of the smaller businesses I work with count their marketing budgets in hundreds of pounds not thousands. This article outlines three approaches my clients are using to generate sales leads with smaller budgets. Leads generation is always a high priority, especially at the moment during this difficult Covid...

Stretching 2021 marketing budgets

Marketing budgets are usually planned for the year ahead in October. However, with the two great unknowns of Covid-19 and Brexit, we may need a different approach for 2021. Businesses that slowed spending in April may be moving ahead again, but they are taking more care of cash. Often...